What are Content Marketing apps?
Every site has content, and truthfully, nearly all Ecommerce stores should at some point invest in a robust content marketing strategy that helps you rank better in search engines, bring awareness to problems and products, and drive revenue through the process of handling objections, proving value, increasing trust, and all the good things that happen from sharing information. Content marketing apps are designed specifically to make it easier to produce, organize, share, and sell with content marketing. They support the content initiative of your team.
Content Marketing
What is Opinew?
Opinew is a smart review platform for DTC brands showcasing reviews on their site from across the web for increased social proof and conversation rate.
Learn more about this app here.
What is AmberEngine?
AmberEngine is an SEO focused Product Information Management (PIM) tool that scores and flags your data, getting it in order for various distribution channels.
Learn more about this app here.
What is Matcha?
Matcha helps optimize your existing content and offers content you can license directly from their massive library to drive email subscribers and purchases.
Learn more about this app here.
Why use Content Marketing apps?
When should you be investing in Content Marketing apps?
The more complicated your product offering, the more confused prospects and customers are, the more valuable a great content marketing strategy will become. You should consider your investment in content relative to your overall marketing budget. Most Ecommerce brands are investing a majority of their budget into advertising, influencers, and social, which is fine. Reserving 5%-10% of that for written and visual content can amplify the other channel activities. Try to save some budget for it.
Other brands may be completely reliant on content for search rankings which
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A competent professional with around 15 years of Information Technology experience in the field of software design, development & maintenance of Web Sites and Web-based applications.
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